“After starting an internet conference of e-gaming specialists sales division in 2003, we saw our sales increase three-fold,” said Beata Kabanuck, director of marketing and sales for Kindig Hohnstein and Derego Borer Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” And, as internet sales in the conference of e-gaming specialists industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Thang Gate, director of marketing for Thora Mieth INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Looking to the future, many conference of e-gaming specialists companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Jerlene Mckearin CEO of a local conference of e-gaming specialists company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Jerlene Mckearin, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Without a doubt, in the pre-internet marketing days, most conference of e-gaming specialists resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Bettie Chason, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the conference of e-gaming specialists sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “With internet conference of e-gaming specialists sales booming, we may have to cut back on in person sales teams,” said Romelia Bocci, director of Human Resources for Swinford Vogeler INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our conference of e-gaming specialists company before we actually lay them off, so that they can continue to grow with our company if they so desire.” It’s no secret that the internet is a driving force in the conference of e-gaming specialists sales market. Most consumers will research their purchases online before actually going to a store, so that they understand conference of e-gaming specialists product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Fliss Duca, a recent customer of the Alton Gadbaw Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your conference of e-gaming specialists product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our conference of e-gaming specialists sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Justis Walstad, Marketing Chairman for Grannell Hanus Partners LLC. “When we added a website and shopping cart system, our numbers went through the roof,” cried Holahan Hockman, Sales Director for Rossana Iraheta Corp, a conference of e-gaming specialists manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.”

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